Manila, Philippines, April 14, 2015 – Chevron Philippines Inc. re-launches one of its oldest and most celebrated product brands, Havoline®. This brand re-launch includes a complete refresh of the product labels, an exciting road trip campaign and the introduction of 3 new products in the market namely; Havoline® ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline® Synthetic Blend SAE 5W-30 and Havoline® Super 4T Synthetic Blend SAE 10W-40, which will be available in selected Caltex stations, auto supply stores and car workshops.
Michelle Sayat, Marketing Manager - Lubricants added, “Drivers today want to protect what really matters - the investment they made in their vehicles and its performance. Our latest introduction – Havoline® with Deposit Shield Technology, provides a proven solution that helps to maintain engine performance, preserves engine life, while maximizing fuel economy. The new labels complement and give a fresh and eye-catching look along with a modern packaging design. As technology progresses and our customers continue to explore and purchase different vehicle types they can be assured that Havoline’s engine oils are developed to address the needs of all drivers so they can enjoy their journey better.”
Havoline® with Deposit Shield Technology
The advanced additives in Caltex Havoline® with Deposit Shield Technology work with each other to protect the engine. It works immediately upon contact with moving parts of the engine to deliver a protective coating that effectively shields engines from deposits, metal-to-metal contact, corrosive agents and the extreme temperatures of combustion. This layer of protection works hard to maintain a clean, smooth running engine for optimum protection and performance.
The new labels design focused on the benefits of protection and showcases the rebranding of Havoline fully synthetic range. Havoline® brand’s promise to “Protect What Matters” is reinforced by the larger shield icon on the label and the new fully synthetic range underscores the professional level of protection that the brand offers through its Deposit Shield Technology.
These latest additions complement the rest of the Caltex Havoline® product line, recognized by drivers as the leading motor oil brand with innovative breakthrough technology since it was introduced in 1904.
Drive to Protection: Tune up for the Ultimate Roadtrip
In line with the re-launch of Havoline in the country, Chevron Philippines Inc. is running a road trip campaign to educate consumers on Havoline’s 4 pillars of protection: Protect your Investment; Protect Fuel Economy; Protect Engine Performance; and Protect the Environment. It also aims to communicate that Havoline® helps keep vehicles in tip top condition, ready for the Ultimate Road-trip this summer season.
In the Drive to Protection: Tune Up for the Ultimate Road Trip Experience Campaign, Caltex Havoline® will venture to four astonishing summer destinations. Caltex Havoline Brand Ambassador Vince Golangco will visit Zambales during the Summer Siren Music Fest on April 17-19; Boracay at the SkyAthon on April 25, Baler during the Nalu Music Festival on May 1-2; and Sky Ranch Tagaytay on Mothers’ Day, May 10.
Havoline® ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline® Synthetic Blend SAE 5W-30 and Havoline® Super 4T Synthetic Blend SAE 10W-40 will be sold at all Caltex stations and retails at Php 2,468.84, Php 1,480.00 and Php 244.00 respectively. For more information on Caltex and its products, visit www.caltex.com/ph.
About Chevron Philippines Inc.
Chevron Philippines Inc. has been operating in the country for more than 90 years. Caltex™, its retail brand, offers high quality products and services. There are close to 700 service stations strategically scattered throughout the Philippine archipelago and employees working in several areas of business such as Marketing, Lubricants and Terminal operations. The Chevron products that are available in the Philippines include Caltex with Techron® fuel and Caltex Diesel with Techron® D, Havoline® and Delo® oils. More information on Chevron Philippines Inc. is available at www.caltex.com/ph.
Chevron Philippines Inc.
Mobile: +63 918 8015016
Office: +63 2 8411019
Primary PR contact:
Mobile: +63 917 881 3708
Office: +632 757 3500 loc. 317