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Aboitiz Data Innovation appoints new Chief Marketing Officer to bolster APAC growth opportunities

Felicia Li-Gaillard
Felicia Li-Gailard, ADI Chief Marketing Officer

Singapore, 21 February 2023 – Aboitiz Data Innovation (ADI) officially announces the appointment of Felicia Li-Gaillard to the role of Chief Marketing Officer, where she will oversee the planning, development, and execution of ADI’s marketing initiatives to bolster their presence and growth within the region.

With over 16 years of B2B marketing experience across media agencies, ad tech start-ups, and big tech, Li-Gaillard has a deep understanding of the APAC markets and was selected as one of Campaign Asia’s Women to Watch in 2018. An inclusive leader and connector, Li-Gaillard holds a Master’s degree in business from EDHEC Business School.

Formerly the Head of APAC Marketing for Facebook Gaming and Audience Network at Meta, Li-Gaillard led the integrated marketing and go-to-market strategy across the region. She was also Head of Marketing, APAC at MoPub, a mobile advertising business unit at Twitter, becoming the company’s first marketing hire in APAC. As a marketing director, she also helped ad tech start-ups Eyeota and Integral Ad Science (IAS) build their regional marketing function, supporting the companies’ ambitious growth. A recognized leader and strategist with a long history of marketing leadership and numerous accomplishments, Li-Gaillard will help promote ADI’s consultancy services to further amplify their presence and growth opportunities across Asia Pacific.

“I am excited to be part of ADI’s mission of utilizing data science and artificial intelligence to enhance efficiency and sustainability in the financial services, power, and smart cities industries. As a firm believer in using technology for a positive impact, I’m thrilled to embark on this exciting journey. With a proven track record in leading branding efforts and building marketing functions, I am eager to bring my expertise to ADI and drive success and growth in the region,” said Li-Gaillard.

Following the appointments of Nicolas Paris, Chief Technology & Data Officer, and Alvin Ng, Chief Operations Officer for Smart Cities, late last year, the addition of Li-Gaillard to ADI’s leadership team will further strengthen and expand the company’s technology and innovation presence in key industries.

Commenting on Li-Gaillard’s appointment, ADI Chief Executive Officer Dr. David R. Hardoon said, “ADI is set out to grow its network and capabilities in the region. Having Felicia join us to lead our regional marketing efforts was a natural next step in our mission to merge purpose and profit, and make a lasting impact through transformative solutions anchored on Data Science and AI. Felicia’s experience in data-driven marketing, coupled with her extensive knowledge on the tech industry landscape and ability to adapt across various settings will be advantageous for our team as we look to further establish the company and scale up operations across APAC.”


About Aboitiz Data Innovation

Aboitiz Data Innovation (ADI) is the Data Science and Artificial Intelligence (DSAI) arm of the Aboitiz Group. ADI consolidates DSAI operating models across the Group and promotes a data-driven culture across the organization. Its chief responsibility is to transform data into business outcomes, use information to make better decisions, reinvent business models, and develop high-value solutions to create new processes, products, and services. By operationalizing DSAI across the Aboitiz Group’s business units, ADI is advancing an over-a-century-old company’s Great Transformation journey into becoming the Philippines’ first techglomerate.

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