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AboitizLand, RAFI team up to promote sustainable adventure in Foressa Mountain Town

AboitizLand MOA
In photo [Clockwise L – R] Ramon Aboitiz Foundation Inc.’s (RAFI) Operations Head Daphne Dia, Executive Director for Social Well-being Cluster Marie Sol Gonzalvo, President and CEO, Riella Mae Christa Guioguio,
AboitizLand’s AVP of Marketing, Branding and Customer Service Farrah Nina Mayol and AVP of Business and Project Development, Collections and Corporate Planning Monique Angeles.
AboitizLand and Ramon Aboitiz Foundation Inc. joined forces to support sustainable outdoor activities and local livelihood at Foressa Mountain Town in Balamban, Cebu. The partnership was formalized through the signing of a memorandum of agreement last May 11, 2022.

Foressa Mountain Town is located along the scenic Cebu Transcentral highway, with premium residential lots within the bounties of nature for the family and future generations to enjoy. With a grand, dynamic development of five (5) phases, Foressa Mountain Town offers residential and leisure spaces, with 49% of the development allocated to open spaces, just an hour away from Cebu City for nature lovers and adventure seekers who need a sanctuary from urban life.

“This strategic alliance will be the beginning of a partnership that will prioritize the promotion of environmental preservation, sustainable adventure and local livelihood in our communities at Balamban, Cebu. In this way, we are innovating ways to bring Filipinos home to Foressa Mountain Town by also creating a viable neighborhood that our vecinos and the Cebuano community will surely enjoy,” AboitizLand Assistant Vice President of Marketing, Branding and Customer Service Farrah Mayol said.

Daphne Dia, head of the Center for Leaders of the Ramon Aboitiz Foundation, Inc. (RAFI), stressed the importance of well-being and mental health and its connection to the outdoors. “We are confident that through this partnership we will be able to bring in more of our clients and through our engagement with them improve their well-being and mental health,” Dia said.

RAFI operates the Kool Adventure Camp, the first and only fully dedicated adventure education center in the country.

AboitizLand Car Camping
Aerial shot of the camping grounds at The Rediscover Adventure: Foressa’s First Outdoor Fair last May 14-15, 2022 in Foressa Mountain Town. Guests also enjoyed live music, property viewing, and wall climbing as part of the weekend festivities.

To officially kick off the partnership, the group held a two-day event called Rediscover Adventure: Foressa’s First Outdoor Fair last May 14-15, 2022 inside Foressa Mountain Town. The weekend festivities featured the opening of the Foressa camping grounds, live music, property viewing, wall climbing, and car camping.

The Foressa Trails Program by RAFI was also piloted, offering an avenue for activities which enhance family dynamics, team building and development, nature appreciation, and stewardship and conservation of the environment.

The event was participated by several partners namely Balamban Tourism, Habagat, Roadstar, Cebu Overland Club, Silangan Outdoor Equipment, Cebu Outdoors and Offroad Lifestyle, Hole in The Wall burgers, Balamban Torta Homemade Food Retailing,Yati Street Food, The High Grounds coffee, R&J Bike Circuit, Alampat Crafts.

AboitizLand Car Camping
Aerial shot of the car camping activities in Foressa Mountain Town last May 14-15, 2022 during The Rediscover Adventure: Foressa’s First Outdoor Fair. The tranquil Foressa Mountain Town is part of the bustling West Cebu Estate, a 540-hectare integrated economic center with industrial, commercial and residential components.

Foressa Mountain Town is part of the West Cebu Estate, a Philippine Economic Zone Authority-registered estate. This Aboitiz integrated economic center transformed Balamban, into a first-class municipality, dubbed today as the shipping capital of the Philippines. With the Aboitiz Group’s ongoing plans to further develop this area along Cebu’s western seaboard, vecinos and investors of Foressa Mountain Town are sure to reap the benefits of the inevitable progress and increase in land value year after year.

Please see Foressa Mountain Town through an immersive virtual tour by clicking this link: https://bit.ly/ForessaVirtualTour. For more information, you may visit www.facebook.com/ForessaMountainTown and https://aboitizland.com/foressa-mountain-town/. For inquiries, you may call (032) 411-1623.


About AboitizLand

For over 25 years, AboitizLand has stayed true to its promise of innovating ways to bring more Filipinos home through its thriving master-planned communities. It now looks to further expand its reach by continuing to develop innovative and fully-integrated communities in more locations across the Philippines. A subsidiary of the Aboitiz Group, it is built on a firm foundation with a hundred-year heritage of advancing business and communities. For more information about AboitizLand, please visit www.aboitizland.com.

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