Text messages

July 13, 2019

THE government should show its determination to reduce the cost of doing business in the country by setting a strict one-centavo price ceiling on the “exorbitant” cost of text messages.

In fact, cheaper text messages and a strict price ceiling are long overdue, according to Senator Imee R. Marcos, who lamented that P1 is way too much to pay for every text message you send.

Surely, lower short message service (SMS) fees will bring down the cost of doing business, particularly among small-scale entrepreneurs, who frequently communicate with their customers.

We share the view of the articulate lady senator from Ilocos Norte and Leyte that the flow of information and knowledge-sharing among lower-income cellular phone users will also be encouraged.

The government ought to balance the business interests of telco providers and make sure that they abide by the global trend toward cheaper and faster services to the public, according to Marcos.

In her Senate Resolution (SR) No. 6, Ms. Marcos said that even if text messages would cost only one centavo each, the country’s telco providers would still be able to profit from them.

The resolution urged the Department of Information and Communications Technology, led by Secretary Gregorio Honasan, to immediately reduce the “exorbitant” cost of text messages.

Marcos said SMS services are “a practically costless forwarding service,” adding the overhead cost of forwarding text messages is far less than real-time mobile data transfer.

In a nation teeming with mobile phone users, including the poorest of the poor in the countryside, reducing the cost of sending text messages is, without doubt, a move in the right direction.