IN the previous years, multi-level marketing company, Frontrow, has been actively reaching out to different charities and organizations which need support in various aspects.
Frontrow president, award-winning actor RS Francisco, relates an instance when after typhoon Yolanda ravaged the country, he and co-founder Sam Versoza decided to donate P1M to victims. "We were planning to renovate our office, but instead, we felt it would make us feel better to help those people," RS recalls.
More charitable deeds followed, but they did it without fanfare.
It wasn't until this year that the company decided to go full blast with its initiatives through the establishment of Frontrow Cares.
"It's been a great year and we can't think of anything than to formally introduce Frontrow Cares, as we want to extend this mission to people outside the company who might want to give more, to inspire more," continues RS during a small media talk.
A few months ago, RS produced and starred in one of the most critically acclaimed theater productions, 'M Butterfly' and donated 100% of the proceeds to various charities which he felt as "most fulfilling."
Early next year, RS and company are bringing 'M Butterfly' to the provinces, particularly in Iloilo (February 14-19), Cebu and Davao in March, and proceeds shall go to more charities.
But before that, from supporting various causes for education, health and financial aid, Frontrow is ending the year with a celebration through the biggest charity music festival headlined by some of the country' biggest names such as Ely Buendia, Parokya ni Edgar, Billy Crawford, Gloc 9, Callalily, Andrew E, Spongecola and Jake Zyrus (who was present during the press conference).
Also featured are Ex-Battalion, Chicser, DJ Ace Ramos and Frontrow's homegrown talents, Luxxe Stars. Tim Yap will serve as host.
Frontrow Cares' The Biggest Charity Music Festival happens on December 16, starting at 4:30 p.m. at the Mall of Asia Concert Grounds.
"More (artists) are sending feelers to perform and help in the cause," announces RS.
"This is just the beginning. Blessings are best experienced when shared and here (in Frontrow), we want to encourage a culture of generosity," adds Frontrow CEO, Sam Versoza.
Meanwhile, show organizer Stephen Ku (of Worldwide Womb) and some representatives from Anawim Home for the Abandoned Elderly in Rodriguez, Rizal share their gratitude in Frontrow's endeavor to extend a helping hand during the press conference held at Luxent Hotel in Quezon City Wednesday afternoon.