GMA Network beats rival in nationwide television ratings anew

November 08, 2018
Vic Sotto and Maine Mendoza
Vic Sotto and Maine Mendoza

GMA Network remains as the nationwide television ratings frontrunner based on the latest data from Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.

For the whole month of October (with October 28 to 31 based on overnight data), GMA once again proved that it is the viewers’ preferred channel, posting an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM). It won over rival network which only managed to register 37.2 percent.

The Kapuso Network consistently reigned across all dayparts including the evening primetime block. In the morning block, GMA registered 39.9 percent people audience share versus rival’s 32.0 percent.

Meanwhile, in the afternoon block, GMA tallied 41.7 percent people audience share, winning over rival’s 37.4 percent.

GMA further bested competition in the evening block with 41.3 percent people audience share as against rival’s 39.3 percent.

Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

Luzon versus rival’s 30.9 percent.

Similarly in Mega Manila (with official data from October 1 to 27), the Network posted an average total day people audience share of 49.1 percent, while the rival network only got 28.1 percent.

GMA also kept its advantage in NUTAM’s list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide and followed by Daddy’s Gurl, which features the phenomenal father-daughter tandem of Vic Sotto and Maine Mendoza.

Consistent ratings drivers for the month were Pepito Manaloto, 24 Oras, Studio 7, Onanay, Daig Kayo ng Lola Ko, Magpakailanman, Victor Magtanggol, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Pamilya Roces, Eat Bulaga, Imbestigador, and Asawa Ko Karibal Ko.

Kapuso programs also took the lion’s share in the list of top programs in both Urban Luzon and Mega Manila, respectively taking 22 and 24 spots out of the top 30.