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GMA Pinoy TV marks 15th year

GMA Pinoy TV
GMA Pinoy TV

GMA Pinoy TV is celebrating its 15th anniversary. GMA Network’s flagship international channel has untiringly provided Kapuso viewers abroad with the best of Filipino programming and, at the same time, continues to help Pinoys connect with their roots wherever they may be.

“As GMA Network celebrates 15 years of GMA Pinoy TV, our first international channel, it is our hope to continue bringing Filipinos abroad closer to home through our award-winning news and public affairs programs as well as our topnotch entertainment shows that are proudly Filipino,” says GMA Network Chairman and CEO Felipe L. Gozon. “We at GMA remain steadfast in delivering Serbisyong Totoo to our Kapuso abroad especially during these challenging times.”

GMA’s flagship international channel was initially launched in Guam, Japan, and USA in 2005. GMA Pinoy TV’s launch was a tremendous success especially in Northern California that partner-carrier Comcast recorded the highest call volume within 48 hours of its launch and generated the most customer sales in its first 30 days of launch in the San Francisco Bay Area. At about the same time, GMA Pinoy TV was launched nationwide in the US Mainlaind and Hawaii by DirecTV and opened the door for millions of Filipino-Americans to subscribe to GMA programming.

The successful debut in those three key areas has paved the way for GMA Pinoy TV to reach more Filipinos. Extending GMA’s global presence even further, the flagship channel was launched in the Middle East and Europe, respectively, via partner-carrier Orbit (now OSN) in 2008. In the same year, GMA also introduced its second international channel, GMA Life TV, and a third one, GMA News TV International in 2011.

Now, 15 years later, GMA Pinoy TV, along with its two additional international channels, is now available in 104 countries across different territories. GMA Pinoy TV was instrumental in bringing Filipino communities closer together through its exciting events that allowed Pinoys to bond with the biggest Kapuso stars from their favourite shows. Year after year, various Kapuso artists brought cheer to Pinoys in different countries and they were all-out whether it be in singing or dancing, comedy or drama, playing basketball, or even feasting on well-loved Filipino dishes.

Some of the sought-after Kapuso artists who added excitement to events abroad were “Eat Bulaga” dabarkads, the phenomenal tandem of AlDub, the “Encantadia” cast, Willie Revillame and the “Wowowin” gang, and many more talented Kapuso personalities.

In addition to GMA Pinoy TV’s strong line-up of programming and events, it has also produced innovative content and creative marketing campaigns that have earned the nod of various award-giving bodies over the years. Aside from bagging four silver awards at the 20th Communicator Awards in 2014, GMA Pinoy TV consistently reaped awards from the New York-based National Association for Multi-Ethnicity in Communications (NAMIC) Excellence in Multicultural Marketing Awards (EMMA), and was the only Philippine network inducted in NAMIC’s first-ever EMMA Wall of Distinction in 2018 and was included anew in 2019.

GMA Pinoy TV continues to provide the biggest and latest Philippine news through its top-notch newscasts and airs topnotch public affairs and entertainment shows as well as re-runs of all-time favorite Kapuso programs. For the program guide, visit www.gmapinoytv.com.

Publication Source :    People's Journal
Mario Bautista
Former member: Manunuri ng Pelikulang Pilipino (Urian)