Heart: ‘Malaki ang utang na loob ko sa GMA’

December 15, 2018
Heart Evangelista

HEART Evangelista is tagged by GMA Artist Center as the Queen of Creative Collaborations for her various partnerships with other artists and business firms. She has just signed an exclusive management contract with them attended by top GMA bosses led by Chairman and CEO Atty. Felipe Gozon. Heart reveals that she is very happy with the way GMA is handling her career for the past several years.

“It’s but natural for me to be a Kapuso, after all these years of being with them,” she declares. “I’ve really been with GMA for a very long time so malaki rin talaga ang utang na loob ko sa kanila for always being there for me. They are very supportive even when it comes to my international commitments.”

Heart has evolved from being an actress and television host to a sought-after international and local brand endorser, acclaimed visual artist, bestselling author, fashion influencer, beauty icon, and entrepreneur. She is one of  the country’s most recognized celebrities, not only as an actress but also because of advocacies for children’s health and education, individuals with special needs, and animal welfare.

Last seen on the first-ever Filipino-Korean romantic comedy series “My Korean Jagiya” together with Kapuso oppa Alexander Lee, Kapuso viewers should look forward to seeing Heart’s comeback on television as one of the judges of the reality-based artista search “Starstruck” this coming 2019.

“I’m very excited and honored to be one of the judges, which I have always wanted to do. Hindi ko lang alam kung paano ko sasabihing “I’m sorry but it’s a No” when it comes to the time that I’d have to reject a contestant, but I’m really so thrilled to be part of this project that will search for new Kapuso stars,” shared Heart.

Meanwhile, Assigned Talent Manager for Heart in GMA Artist Center, Ms. Gigi Lara, expressed her gladness on Heart’s signing up with GMA Artist Center. “We are very happy that Heart decided to join GMA Artist Center at this point in her career. Matagal na siya sa GMA, but iba pa managers niya. We have seen how hard-working and professional she is so we’re very excited to be working with her.”

Considered a household name in the Philippines, Heart has now also successfully become one of the most influential celebrities in the digital scene through her multimedia platforms. You can watch her latest activities in her own channel on the net.

Moreover, she has established remarkable partnerships and collaborations with major local and international brands such as Teviant, her collaboration with renowned make-up artist Albert Kurniawan; #LMxKamiseta, where she showcases her paintings displayed beautifully on several blouses and skirts; #HappySkinxLoveMarie, her collaboration with Happy Skin where she created two lipsticks which are constantly sold out; Whiff, a fragrance company she worked with to create her signature scent, Linger; Mark Bumgarner x Heart Evangelista, the two collaborated on a few gowns featuring Heart’s paintings; and Hai(na)ku and Manila was a Long Time Ago by AA Patawaran, a collection of poems and a collection of short stories by Heart’s long-time friend AA Patawaran which features Heart’s artwork on their covers.

She was also featured in Harper's Bazaar US last September. In the feature, author Kevin Kwan of the worldwide hit “Crazy Rich Asians” described Heart as the “modern-day incarnation of Audrey Hepburn.”