HEART Evangelista is officially introduced by Kamiseta as their new endorser and she also launched last Wednesday at Manila House BGC her clothing collection called LM for Kamiseta (LM stands for her real name Love Marie) . This features prints from her own personal paintings and she selected the designs herself, reflecting her glamorous and elegant fashion sense, all translated into the timeless and classic style that Kamiseta is famous for and which made it the leading specialty retailer of fashionable casual apparel, accessories and footwear for stylish women.
“This is a very special collection for me,” she says. “ The Kamiseta brand is hip, youthful and active. I’d like to thank Mr. Gonzalo ‘Gunn’ Roque and his wife Cris, owners of Kamiseta, for giving my paintings a chance to be worn by women of all ages. When they printed it on their clothes, ang ganda lumabas! I’m so proud of our collaboration. What’s nice is that they’re very affordable.”
So why did they choose Heart as their new endorser? “Kamiseta is very fashionable and that is what Heart really is,” says Gunn Roque, who also owns a beauty clinic and the Kamiseta hotel in Baguio City. “She is also very artistic, just like my wife. And that’s what we like our clients to be, fashionable and artistic. Heart is a perfect role model as what a Kamiseta Girl should be and she’s also very easy to deal with. Nagkasundo kami agad sa styles na gusto namin. The clothes with her paintings will now be available in our 1,000 stores nationwide and also in our online stores.”
“For me, this is not just an endorsement or mere business,” says Heart. “Our collaboration is the start of a beautiful friendship. What we’re currently launching is our holiday collection. I will now start preparing for our next collection and it’s a long process kasi gusto ko, mas masaya ang next paintings ko for them.”
Heart is wearing a dress with her own painting at the Kamiseta launch and it really looks good on her. “I really believe that good fashion is a powerful tool giving women the inner confidence to be who they aspire to be. True beauty is not just about looking good on the outside but also feeling good about yourself on the inside. It radiates from within,” she adds.
Heart has been jetsetting a lot lately, traveling to Europe to be with friends from such international brands like Hermes, Carolina Herrera and Ferragamo. It’s good her husband, Sen. Chiz Escudero, allows her to be traveling by herself frequently. “He’s always been very supportive naman. I get invited to create brand awareness for their collection, like my recent trip for Ferragamo in Milan. I attended their fashion show and did a photo shoot for them. My husband knows I enjoy it as it’s so much fun and I also record my activities and post them on my own Youtube channel so my fans can watch them. He also supports me when I’m painting and he knows when I want to just focus on my art. Kung minsan nga, hindi ako kumakain hangga’t di tapos ang painting ko. I intend to have another exhibit next year and I’m still in the process of completing my latest collection.”
How about her acting career? Her fans want to know as to when they will see her again in a new teleserye after the hit “My Korean Jagiya”? “I already renewed my contract with GMA-7 and they’ve already given me possible storylines of what I can do for them. But I told them next year na lang and I’m glad they’re very flexible and understanding. Kasi I’ll also be busy helping my husband campaign for the next election. He’s running as governor of Sorsogon and it’s just right that he serves naman his home province considering all their support for him all these years.”
So that means she’d also be staying there a lot? “Kahit naman ngayon, lagi kaming pumupunta roon. I like the very laid back life we have there and I have many good friends there. Pero siyempre, I’d still be busy with my own career here in Manila. Puwede namang balansehin 'yan.”