Mobile app usage has increased drastically in the past decade. There are more than 3.5 billion active smartphone users worldwide using multiple mobile apps for various purposes due to which the demand for mobile apps has increased.
Mobile apps can be used for various purposes, from brand promotion to selling your products and services, a mobile app can do so many things. In this article, we will be discussing how businesses can benefit from having a dedicated mobile app.
This is the most apparent benefit of a mobile app for businesses is that it helps you to increase sales and increase brand awareness. These are the two things that every business owner out there wants to achieve for his business, whether it is a coffee shop, a restaurant, or an online platform that features different tools such as the Word Unscrambler for board games.
People use mobile apps to connect with brands and find out about the products that they want to find. Research has shown that the more time the consumers spend in-app, the more they will spend, which means more sales.
Consumers also prefer mobile apps because it is easier to buy things through a mobile phone. Not only are mobile phones convenient but important information like user profile, address, and payment information is already saved in the account and there is little to no repetition required to make purchases. Other features like personalized discounts and push notifications further improve the case for mobile apps.
Helps To Compete With Larger Businesses
Running a small business and competing with large brands is never easy. You need to grab every advantage that you can in order to compete with larger brands and provide the same level of customer satisfaction. One of the ways by which small businesses can compete with larger brands is by having a mobile app of their own.
Larger brands are already benefiting from mobile apps but smaller businesses can compete with larger brands by providing something unique. For instance, there is a new trend of Mobile Order Ahead where customers order the food before they arrive at the restaurant so that they don’t have to wait when they get there. It is a unique trend that is helping many small businesses stay in the competition and increase their brand awareness.
Communicate Directly With Customers
Mobile apps also provide different communications ways through which businesses and consumers can directly communicate with each other.
Push notifications are one of the biggest mobile app communications through which businesses can send notifications directly to their customers regarding important news, notifications, and announcements. Push notifications can include customized offers, new products, new services, important announcements, and updates.
Along with push notifications, direct messaging is another option available that allows direct communication between customers and businesses. Customers can directly contact the customer support team if they need information regarding a product or service. Most business apps and business products like Scrabble Word Finder have an option through which customers can directly get in touch with the customer support team.
Shopping Made Easier And Convenient
A decade or so ago, customers had to visit a shop in person when they wanted to buy something. After that, we got websites on which you have to choose the products that you want to buy and make payments. Now, we have got mobile apps that have taken this one step ahead by allowing the customers to make a purchase from anywhere in the world. Customers no longer have to visit the physical store or log onto a laptop to make a purchase, they can do it through mobile phones.
Mobile apps are faster to use and customers don’t have to open up their laptops or computers every time they want to make a purchase. They can simply open apps on their mobile phone and make purchases. In addition, customers stay logged in on mobile apps, and all the important information including payment and delivery information is already stored in their accounts, making the whole process so much easier and more convenient.
Gather Valuable Consumer Insights
Through mobile apps, businesses can also gain access to valuable consumer insights. Doing business in this digital age is not possible without customer insights and through mobile apps, you can get access to valuable consumer insights that help you devise a marketing strategy to fully dominate the marketing.
You can gather insights from your mobile app users through analytic tools like Firebase. You will be able to gather the number of daily, weekly, and monthly users, users’ demographics, the no. of downloads, installs and uninstalls, and user engagement rates.
Using these important metrics and leveraging this data, you can devise a marketing strategy that will help you to gain more customers as your marketing strengths and weak points become evident with these metrics.