Home>Specials>Business>How to promote an app on social media?

How to promote an app on social media?

Promote App

Each product and service needs to have a decent promotional campaign, otherwise the money spent on its creation will not pay off. We would say that the best platform for doing that is Instagram, as it can hugely help people with building their careers and promoting the stuff they have been working on – any product or service that needs online support and could be sold online. An app is exactly such a thing: mobile technologies should not only be showcased on app markets, but also told about in social media, so people would learn about them and would want to install them because somebody else (somebody popular, preferably) has already done it. In this text we will tell you about several highly helpful tools that will give you a chance to spread a word about your product as quickly as possible.

First of all, you should realize that people like something the most if it has already been valued by somebody (as we have noticed, preferably popular) and if they get some special bonuses for buying it (downloading it, in our case) from a certain resource. Most of the apps are paid today, and if yours is paid as well, we would recommend you to create a system of discounts and bonuses that would encourage people to try the free version and then for sure download the paid one. This option is available if you’d be promoting your app through blogger’s pages (this is highly efficient, as bloggers can create native ads, where they will ensure people use the app, because they have very much liked it) – give away promo codes that would offer the audiences of those bloggers a chance to buy a paid version of the app with a nice (but small) discount. Or that promo code might give them a free version for a prolonged period of time. You can come up with whatever you find convenient in your particular way, you got what we mean here.

Now let’s talk about other methods that don’t include working with other people directly: your app should have its own page on Instagram for sure. And while working on that page, you should buy followers on Instagram and some other promotional features to give it the first boost. You should get things right here – the page of the app is not going to be the main resource that’s going to spread a word about it; but when people will click on the link that the bloggers will give them (read the previous paragraph and the method we’ve talked about in it) they will have access to the page of the app itself. And if it is not going to have any subscribers and any likes, this is going to look not that good and quite suspicious. Why are people not liking it, if it is as good as the blogger has said? To neutralize that, you can buy real Instagram followers and create a vision of a successful page that interests many people. This is going to be quite helpful and it is going to save you from uncomfortable situations and answering tricky questions.

However, you should understand that you don’t need to purchase thousands and millions of subscribers and likes. Several hundreds of subs and some thumbs up on posts would be quite enough to ensure people that you’ve done a good job developing an app and that it is worth their time and money even. The main accent should be on the native ads that bloggers will provide you with – this is where you should not try to save money and time and effort, this is what your app’s success depends on completely. However, while purchasing paid services, you should remember that you need only real subscribers (fake ones can harm your page’s statistics and your reputation as well) and that those cannot be totally free. Companies might offer free trials of their services, but today this is a big rarity and they most often offer a pack that includes 10 to 50 subscribers and costs less than a dollar.

Summing up: don’t hesitate to use paid promotional services and work with bloggers to spread a word about your app. It should not only be shown on an app market, but also on social media, so that people would learn about how to use it and what it is actually good for. Don’t try to save money on promotion and think of everything several steps ahead.

Journal Online
A collection of noteworthy information on various topics from the Philippines and the rest of the world.