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Life in Lockdown! PETA Launches Thought-Provoking International Billboard Campaign in the Philippines

PETA Billboard
PETA’s billboard on Katipunan Avenue

Metro Manila — As the country still reels from the latest COVID-19 spike, PETA is asking that Filipinos allow lockdowns to end for other species: caged birds. New billboards from the animal rights group urge shoppers never to buy birds from markets or pet stores—because “life in a cage is no life at all.”

PETA’s billboards, donated by Strongmedia, are up at the following locations:

  • 1104-1118 Espana Boulevard (near the intersection with P. Paredes Street), Sampaloc, Manila
  • Northbound EDSA at Kamuning Road (near the JAC Liner bus station), Quezon City
  • 170 Katipunan Avenue (near the intersection with Col. Bonny Serrano Avenue), Quezon City
  • 217-223 EDSA (next to Central Luzon Mahogany Corporation), Mandaluyong City

The ad will also launch in Singapore, Thailand, India, Germany, and the U.S., among other locations.

Additional photographs of the billboards are available here.

“Without hope that their lockdown will end, many captive birds tear out their feathers, cry out, and even collapse from anxiety,” says PETA Senior Vice President Jason Baker. “With these billboards, PETA is asking people to recognize birds not as decorative objects but as individuals.”

In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates, and nurturing their young. But when they’re caged, these vibrant animals become depressed and withdrawn. They often over-preen to the point of mutilation. Some people force birds to endure painful wing-clipping so that they can’t fly away—yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger, and stress.

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment or abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETAAsia.com or follow the group on Twitter, Facebook, or Instagram.

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