GMA Network sustains ratings lead despite programming changes

May 05, 2020
24 oras

GMA Network, which currently broadcasts a different programming line-up as a result of the quarantine implementation, still managed to sustain its top position as the Filipino viewers’ go-to channel for important news and superior entertainment during these times. 

The latest data from Nielsen TV Audience Measurement show that for the entirety of April (with April 26 to 30 based on overnight data), GMA registered 32.1 percent average total day people audience share in the National Urban Television Audience Measurement (NUTAM) while rival only got 28.9 percent. 

The Network led in all day parts in NUTAM starting in the morning block with 26.9 percent people audience share compared to competition’s 24.8 percent. 

In the afternoon block, GMA was ahead of its rival with 28.7 percent versus 28.5 percent. 

GMA further strengthened its winning streak in the evening block with 37.2 percent as against its counterpart’s 31.3 percent 

The Kapuso channel likewise remained strong across all day parts in its bailiwick areas Urban Luzon and Mega Manila. 

It recorded 33.4 percent total day people audience share in Urban Luzon while its competitor posted 25 percent. 

With official data from April 1 to 25, the Network tallied a bigger lead in Mega Manila with 33.8 percent total day people audience share; far from ABS-CBN’s 21.9 percent.

Kapuso Mo, Jessica Soho (KMJS) remains unbeatable in the number one spot nationwide as well as in the abovementioned viewer-rich areas.

Still in the top spot as the most-watched news program nationwide is GMA’s flagship newscast 24 Oras. 

Joining KMJS and 24 Oras in the list of top-rating programs for April – which includes reruns of select dramas — are Encantadia, Pepito Manaloto, Daig Kayo ng Lola Ko, Magpakailanman, Daddy’s Gurl, Wowowin Primetime, Kambal Karibal, Amazing Earth, Meant to Be, Eat Bulaga, 24 Oras Weekend, The Boobay and Tekla Show, Kapuso Movie Festival, Wowowin, and My Husband’s Lover.  

Nielsen TV Audience Measurement's client pool covers a total of 37 clients/subscribers consisting of local TV networks, regional clients, blocktimers, advertisers, and agencies.