ABOITIZ food business unit Pilmico Foods Corporation’s initial 30-day bread distribution is extended until the end of the Enhanced Community Quarantine (ECQ) on May 15.
The food donation aims to bring comfort through food, to the country’s critical sectors such as hospitals and military checkpoints while empowering local bakers with a continued source of income during the current COVID-19 crisis
Launched last March 21, Pilmico’s bread distribution initially covered Tarlac and Iligan. The initiative was expanded to include food pack distribution in other areas including Metro Manila, Bacolod, and Cebu.
Pilmico also partnered with Gardenia, leading bread brand in the Philippines, for the distribution of 10,000 loaves of bread in Taguig, Tarlac, and Cagayan de Oro.
"In times of crisis, when there are many things to worry about, it is important that the basic needs of people are provided for. Amidst the COVID-19 crisis, Pilmico has sought to address this need by bringing comfort through food. With the 30-day bread donation initiative, we continue to provide some measure of relief to the communities around us that are affected by the current situation,” said Tristan Aboitiz, Pilmico President and Chief Executive Officer.
To date, Pilmico and its partners have distributed almost 500,000 pieces of bread in various parts of the country. Majority of these were distributed through Duterte’s Kitchen and through different Philippine National Police units and officers in Metro Manila.
The bread donations, sourced from Pilmico’s partner bakeries, help generate income for local bakers despite the ECQ.
Pilmico pays partner bakeries with either cash or with flour, equivalent to the total cost of bread acquired. For the smaller bakeries that were paid with cash, they earn additional daily sales of P4,500 to P6,000.
Meanwhile, bakeries paid with flour equivalent earn an average of P11,500, and sometimes up to more than PhP20,000.00 additional daily sales.