IN line with the 50th celebration of Earth Day last April 22, SM Cares has partnered with Earth Day Network Philippines for a social media campaign to promote eco-friendly and sustainable practices among Filipinos.
SM Cares’ #LoveEarth campaign is a social media initiative centered around the message of “Healing the Earth” that calls for positive change in behavior and mindset in caring for the environment.
The campaign encouraged individuals to be more appreciative, mindful, and moderate in their consumption of Earth’s resources such as food, water, and energy, even while staying at home for the period of the COVID-19 pandemic.
“Through this campaign, we encouraged everyone to adopt a more sustainable lifestyle and work together toward caring for the only planet that we all call home, even in our own little way,” said Liza B. Silerio, VP of Corporate Compliance of SM Supermalls.
#LoveEarth campaign supports Earth Day Network’s recently launched digital campaign Earthrise, a youth-led digital movement whose goal is to mobilize organizations, communities, and individuals all over the world on Earth Day to demand immediate action on climate change from the world’s leaders and policy makers.
Earth Day is an annual celebration led by the Earth Day Network that puts the spotlight on issues that are affecting the environment. First held in 1970, Earth Day was the result of a need for a unified response against various environmental problems like pollution and resource depletion. Today, the event is considered the biggest environmental movement in the world, with millions joining celebrations every year.
For this year’s celebration, Earth Day’s theme centers on climate action. “The enormous challenge – but also the vast opportunities – of action on climate change have distinguished the issue as the most pressing topic of the 50th anniversary,” Earth Day Network says in its website. “Climate change represents the biggest challenge to the future of humanity and the life-support systems that make our world habitable.”
The #LoveEarth campaign is just one of the numerous ways that SM is promoting sustainable living among Filipinos, and the company has other programs aimed at helping care for the environment. These are the Regular Trash to Cash Recycling Market that is held every first Friday and Saturday of the month; daily water recycling systems, and environmental campaigns such as the Green Film Festival and Green Retail Agenda, just to name a few.