To help mango farmers to easily sell their products and prevent them from rotting, the Department of Agriculture (DA) yesterday launched the Mango Marketing Program.
Agricultufre Secretary Emmanuel Piñol said that the program was launched following reports that at least 2-million kilos of mango were in danger of rotting as a sudden surplus production of the fruits came as a result of the long dry spell caused by El Niño.
The launching was attended by actor Robin Padilla , who volunteered to be the DA’s poster boy, farmers from several mango producing regions , DA officials, and Tetusji Yurakawa, representative of Japanese fruit-importing company Diamond Star.
In yesterday’s launching, at least 15 metric tons of fresh mangoes coming from all over Luzon, including a few hundred kilos from Mindanao, were sold.
Piñol said fresh mangoes will be sold from P20 to P50 per kilo, depending on the quality in the following areas: DA Central Office on Elliptical Road, Diliman, Quezon City; Bureau of Plant and Industry in Malate, Manila; Muntinlupa City Hall; Parañaque City Hall; Waltermart North Edsa, Quezon City from 9 a.m. to 9 p.m.; Waltermart Makati 9 a.m. to 9 p.m.; and Waltermart Pasay 9 a.m. to 9 p.m.
He added that fresh highland and lowland vegetables, coconut, commerical rice worth P36 per kilo, and other agri-based food products will also be made available in TienDA Plus Metrowide Mango Festival in Muntinlupa and Parañaque City Halls.
Piñol added that the Metro Mango Marketing Program will be until today in the same venues with more supplies coming from the provinces.
Meanwhile, Piñol said Padilla volunteered to host a TV show that will feature the benefits and profits of farming and fishing. The TV show will also be shown on social media.
The actor told Piñol he will develop a 5-hectare farm he owns in Barangay Nueva Vida, M’lang, North Cotabato, into a model farm that will also serve as a rehabilitation center for former drug dependents.
Padilla’s show is expected to start this month.