THE Philippine Charity Sweepstakes Office is planning to make games available via mobile application to boost its sales by around 70 percent this year.
Product and Standard Development Department manager Roger Ramirez said people can download PCSO’s mobile application once the plan pushes through.
“Once this starts, we expect money to come in. This will surely swell PCSO’s revenue,” Ramirez said.
According to Ramirez, there are currently 16 game proposals for evaluation by the Technical Working Group on Gaming but majority of the suggestions lack certain requirements.
He said some of them are yet to comply with the requirements while some were denied.
“The gaming sector should re-consider and review the games because the lifeblood of PCSO is actually in the introduction of new games, considering the fact that in the past eight years, the sales of lotto has actually plateaued,” he said.
Ramirez said it is important for PCSO to come up with new and exciting games that will generate more income.
“There is a marching order from the Board – from the general manager himself – to expedite the processing of these games to come up with recommendations for the adoption of certain games. Every year, there should be at least one new game to be launched,” he said.
Ramirez revealed that PCSO’s market penetration is only at 12 percent, the reason why the top management should look into the immediate adoption of the mobile text betting where people can place their bets online.
“’Di ba nung nag-P1 billion ang jackpot prize sa Ultra Lotto 6/58, ang haba-haba ng pila? Can you just imagine if you can place your bets on your phones in the confines of your homes, offices, or anywhere without having to go to the lotto outlets? With mobile and text betting system, I guarantee the market penetration rate will go as high up to 70 percent. I think it’s going to push our market penetration rate to the skies. It’s the fastest, most significant way to actually increase the sales,” he said.