THE Department of Tourism (DOT) surpassed its annual target in international tourist arrivals for 2019.
International visitors reached 8.26 million, exceeding the 8.2 million annual target set in the National Tourism Development Plan (NTDP) for 2016-2022.
“This heralds a new milestone in the country’s tourism history, breaching the eight millionth mark. Without doubt, our convergence programs with other government agencies, particularly in improving access as well as product development and marketing initiatives with local government and private sector have greatly paid off. These gains we hope to sustain even as we face global challenges,” said Tourism (DOT) Secretary Bernadette Romulo-Puyat.
The DOT year-end visitor arrival report cited a 15.24 percent growth over 2018’s year-end figure of 7.16 million.
Almost all months, except January, registered double digit growth rates, the largest of which was August at 27.54 percent while December recorded the highest volume at 776,798.
Last year, the DOT launched its refreshed branding campaign; continuing the “It’s More Fun in the Philippines” slogan but repurposing it to advocate for sustainable tourism.