Home>News>Events>PH food exporters aim to widen share in MEA markets
Events

PH food exporters aim to widen share in MEA markets

FoodPhilippines

The Philippine pavilion officially opened at Gulfood 2023 at the Dubai World Trade Center in Dubai, United Arab Emirates (UAE) on February 20. The Philippine participation in Gulfood led by the Center for International Trade Expositions and Missions (CITEM) is complemented by the Outbound Business Matching Mission (OBMM) to the Gulf Cooperation Council (GCC) countries organized by the Department of Trade and Industry (DTI), through the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Center (PTIC)-Dubai.

DTI Assistant Secretary Glenn Peñaranda and CITEM Executive Director Dr. Edward L. Fereira, Ph.D., led the ribbon-cutting ceremony to formally open the Philippine pavilion at Gulfood. They were joined by Ambassador Alfonso Ferdinand A. Ver (Ambassador-designate of the Philippines to the UAE), Charge d’Affaires Christopher Castillo of the Philippine Embassy in Baghdad, Iraq, Ambassador Roberto G. Manalo (Ambassador-designate of the Philippines to Iran), and Consul General Renato Duenas Jr. (Philippine Consul General in Dubai).

“We encourage both our buyers, partners, and our exporters to establish partnership in pursuing market opportunities here in Dubai and even beyond. As we promote increased bilateral business with GCC, be assured that the Philippine government through DTI, the PTIC-Dubai as well as the Office of the Agricultural Attaché and the Embassy, will actively engage governments, authorities, and private sector in facilitating more business,” said Assistant Secretary Peñaranda.

Gulfood - PH Pavilion - Ribbon cutting
CITEM Executive Director Dr. Edward L. Fereira (center) leads the ribbon-cutting ceremony for the opening of the Philippine pavilion at Gulfood. From left to right: DTI Assistant Secretary Glenn Peñaranda; Ambassador Alfonso Ferdinand A. Ver (Ambassador-designate of the Philippines to the UAE); Charge d’Affaires Christopher Castillo of Philippine Embassy in Baghdad, Iraq; CITEM Exec. Director Dr. Edward L. Fereira; Ambassador Roberto G. Manalo (Ambassador-designate of the Philippines to Iran); and Consul General Renato Duenas Jr. (Philippine Consul General in Dubai).

Under the country’s collective food promotion program, FOODPhilippines, the participation in Gulfood aims to increase exports of Philippine food products in the Middle East and Africa region (MEA), particularly in the GCC states. The Philippine pavilion highlights the country’s top food exports, including halal-certified, high-value, and innovative products by 18 Philippine companies. The exhibit features fresh and processed fruits and vegetables; processed marine products; ethnic and gourmet products; non-alcoholic beverages; confectionaries, biscuits, and pastries; and other food and beverage categories.

As one of the world’s largest annual food and beverage exhibitions, Gulfood offers opportunities for Philippine companies to establish and strengthen their presence in the MEA region. The GCC states remain an attractive market for Philippine produce and goods, particularly halal products. According to the Export Potential Assessment undertaken by the International Trade Centre (ITC), the Philippines has the potential to increase its exports in the GCC by a total of US$ 729.69 million, of which US$ 121.02 million are food and agri-based products.

To complement the Philippine participation in Gulfood, EMB conducts business-to-business matching activity for 26 Philippine exporters of halal-certified food, personal care, and cosmetic products, including companies that are not part of the country delegation in Gulfood. The OBMM began on February 11 and will continue in Dubai from February 16 to 25, in time for the five-day Gulfood.

“Our participation in international trade shows like Gulfood plays a vital role in the promotion of premium-quality Philippine food products and ingredients on the global stage. And with the growing demand for healthy and sustainable food, it is also important that we position the country as a viable sourcing destination and increase our share of this market,” said Dr. Fereira.

The Philippines’ hybrid participation consists of the following companies: Century Pacific Food, Inc., Fisherfarms, Inc., Market Reach International Resources, QPhil International Trading, Philippine Grocers Food Exports, Inc., SL Agritech, Inc., Grand Asia Integrated Natural Coco Products Corporation, Mega Global Corporation, Krystle Exports Philippines, Inc., Sagrex Foods, Inc., Marikina Food Corporation, KLT Fruits, Inc., Pixcel Transglobal Foods, Inc., Sandpiper Spices and Condiments Corporation, GEM Foods International, Inc., Bethany Sales, Inc., CJ Uniworld Corporation, and Lorenzana Food Corporation.

Gulfood - PH Pavilion
International buyers sit down with Philippine food manufacturers and exporters to discuss business opportunities at Gulfood 2023.

The Philippine participation in Gulfood through CITEM, in partnership with PTIC-Dubai, is part of the Department of Trade and Industry-Trade Promotions Group’s (DTI-TPG) concierge of services and promotional efforts in the GCC states.

The Philippine pavilion is located at booths R152-R174 of the Sheikh Rashid Hall. The Gulfood exhibition is open until February 24. To learn more about the Philippine exhibitors, visit their digital storefronts at IFEXConnect.com. Browse stories on the Philippines’ rich food culture and culinary landscape at foodphilippines.com.

About CITEM

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI).

For nearly 40 years, CITEM has established the country’s image as a premier destination for quality export products and services. It continues to set the highest standards of creativity, excellence and innovation to achieve competitiveness in the home, fashion, lifestyle, food, creative, and sustainability sectors.

CITEM is committed to developing, nurturing, and promoting micro, small, and medium enterprises (MSMEs), brands, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.

About FOODPhilippines

FOODPhilippines promotes the country as a source of quality food products and ingredients in physical and/or digital trade shows and business-to-business platforms in priority markets around the world.

Under the FOODPhilippines banner, the Philippines is positioned as an exporter of healthy, organic, natural, and specialty food products and services.

Journal Online
A collection of noteworthy information on various topics from the Philippines and the rest of the world.
https://journal.com.ph