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Political scholars eye a more virtual 2022 election campaigns

Virtual campaigns will be the new battle zones, Dr. Dennis Coronacion, president of the Philippine Political Science Association (PPSA), said on the virtual National Forum on Communication and Democracy: Philippine Elections 2022 series, Oct.13.

With the theme “Kanya-Kanyang Diskarte Campaign Dynamics during the Pandemic,” political strategists and scholars said there is a need to adopt new mechanisms for an effective campaign during the pandemic.

“So ’yung mga tried and tested formula in order to increase the chances of winning of the candidates I think for this campaign period they might have to rely less on those things and focus on something na bago sa kanila,” Coronacion said.

He added that pandemic protocols would force political strategists to rely heavily on modern campaign methods such as social media, vlogging, and video conferencing.

“Ang tanong ngayon is whether everyone will have access to online, alam naman natin ’yan na hindi pare-pareho,” Dr. Ronald Mendoza, dean of the School of Government at Ateneo De Manila University, said. “At number two, online is not necessarily just about facts and evidence, as quite mentioned already by many ang daming disinformation online.”

For Dr. Maria Atienza, professor of the Department of Political Science at University of the Philippines Diliman, the increase in remote campaigns amplifies the need for more voter’s education.

“We need to actually be more proactive in allowing people to participate in campaigns, votes, but at the same time do things freely and safely,” she said.

During the webinar, resource speakers urged Filipinos to register and vote wisely in the 2022 elections as this is the chance to choose effective leaders of the country.

By Ayra Monette S. Tamaray

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