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Responsible and sustainable tourism crucial to full recovery – AirAsia

Go Negosyo Tourism

AirAsia Philippines’ Chief Executive Officer Ricky Isla expressed the need for a holistic approach to reviving the tourism and aviation industries at the recent Go Negosyo Tourism Summit, following a strong Q1 2023.

Addressing the business community and MSMEs, other airline players and other stakeholders across the tourism industry, Isla emphasized that responsible and sustainable tourism practices are crucial to ensure the sector’s full recovery.

“At AirAsia, we remain dedicated to innovating our services to meet our guests’ evolving needs and supporting the growth of tourism-related businesses. With many destinations promoting eco-tourism and cultural tourism, we recognize the growing trend towards sustainable and responsible tourism in the region,” he said.

Isla added: “We acknowledge that our crew members are often the first or last Filipino representatives to greet travelers. This is why we prioritize delivering world-class service to enhance the Filipino brand and promote global competitiveness in the travel and tourism industry.”

Meanwhile, Communications and Public Affairs |External Communications and Public Affairs Manager l Deputy Spokesperson Carlo Carongoy said that to further support local enterprises, AirAsia Philippines launched an in-flight campaign called “Totally Local.”

Carongoy said it features products from homegrown Filipino brands, including Tala by Kyla, Team Manila Lifestyle, Boho Manila Handcrafted, Wood PH, and Ibarra Manila. The campaign aims to promote the country’s cultural heritage and the creativity of local entrepreneurs.

Itchie G. Cabayan
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