BeautyPlus Teams up with Sanrio Characters to Launch Interactive AR Filters

November 29, 2018

-Hello Kitty, My Melody, Little Twin Stars, Gudetama, Cinnamoroll, and Pompompurin filters are able to sense users' facial and body movements and react dynamically. Fans around the globe now have the opportunity to directly interact with these lovable characters.

XIAMEN, China -- Meitu, a mobile Internet company that has been transforming the way its users create and share beauty, has recently partnered with Sanrio to launch ten interactive Augmented Reality (AR) filters on the BeautyPlus app today. These ten AR filters showcase six of Sanrio's representative characters and their signature features including Hello Kitty (5 filters), My Melody, Little Twin Stars, Gudetama, Cinnamoroll, and Pompompurin (1 filter each). These AR filters interact with users dynamically: the characters are able to sense and react to users' actions such as blinking, smiling, and shaking hands. The first batch is available today.

Sanrio, a cornerstone of Japanese Kawaii (cute) culture, and its lineup of iconic characters including Hello Kitty are not only popular in Japan but have also become a global sensation. Through this partnership, Sanrio hopes to make use of BeautyPlus' AR filter technology to give the app's 480 million global users the opportunity to directly interact with its lovable characters.

Sanrio's character-themed AR filters can be downloaded by BeautyPlus users worldwide. Hello Kitty (4 filters), My Melody, Gudetama and Pompompurin will be launched today, and three more will become available in early December.

Hello Kitty: The Most Popular
Hello Kitty: The Most Popular

Hello Kitty: The Most Popular: The Hello Kitty set has five unique designs, each with the ability to sense and react to facial movements. Some filters allow users to wear Hello Kitty's signature headband, while others offer specialized Hello Kitty themed backgrounds. Demo video: https://ppt.cc/fb003x

My Melody: The Cutest (Left) Pompompurin: Kids’ Favorite (Middle) Gudetama: The Lazy Egg (Right)
My Melody: The Cutest (Left) Pompompurin: Kids’ Favorite (Middle) Gudetama: The Lazy Egg (Right)

My Melody: The Cutest (Left) My Melody will appear to sit on the user's hand when they have their palm facing upwards. The filter also allows users to wear My Melody's look-a-like ears or a ribbon. Demo Video: https://ppt.cc/fF8yIx

Pompompurin: Kids' Favorite (Middle) Pompompurin can step on a user's nose and cheeks and leave cute footprints in the process, or simply sleep on top of their heads. Demo Video: https://ppt.cc/fh09sx

Gudetama: The Lazy Egg (Right) Users are able to see their own face while Gudetama uses a mobile phone and looks on in its characteristically apathetic manner - just like being in a conference call with the world's most famous lazy egg. Demo Video: https://ppt.cc/fxIlXx

Offering effects that are trendy, adorable or natural looking, BeautyPlus is currently enjoyed by over 480 million users worldwide. The app's wide array of AR filters and stickers are updated each week and its beauty function is beloved by users all over the world. To suit a number of different events and tastes across its many international markets, BeautyPlus regularly launches a variety of localized features, including AR pet filters for Japanese users, Diwali AR filters for India, and spooky AR filters for Halloween festivities around the world.

© '76,'96,'01,'13,'18 SANRIO APPR.NO.S593260

About Meitu Inc.

Established in October 2008, Meitu (SEHK: 1357) is a world leading AI-driven photo/video processing and social sharing company headquartered in China. With a mission "to inspire more people to express their beauty", the company has developed a rich portfolio of software and smart hardware products based on the concept of beauty that include, but not limited to the Meitu app (social network), BeautyCam (photo editing & selfie camera app), Meipai (pan-knowledge short video platform), MeituBeauty (e-commerce platform), and Meitu Smartphones.

Meitu's suite of apps have been installed on over 1.5 billion unique mobile devices and have amassed a massive worldwide user following, with over one third coming from outside China in countries that include the United States, Brazil, Japan, South Korea, India, Thailand, Indonesia, Malaysia, the Philippines, and Vietnam.

With the largest database of human portraits on the planet, Meitu leverages AI in the pursuit of its mission. MTlab, Meitu's R&D hub, is dedicated to AI and imaging innovations like Computer Vision, Deep Learning, and Computer Graphics.

Meitu has repeatedly ranked as one of the top Android and iOS apps in the world. For more information, please visit at Website - http://corp.meitu.com/en/.