The property technology (proptech) industry has experienced tremendous growth in recent years, as companies leverage technology to enhance property-related services and processes. Amidst this dynamic landscape, the Philippines has emerged as a top business process outsourcing (BPO) destination, offering a unique combination of cost efficiency, skilled workforce, and advanced technological infrastructure to support the expansion of property technology companies worldwide.
Advantages of Outsourcing to the Philippines
The Philippines’ ascent as a leading proptech BPO destination can be attributed to several factors. Primarily, the country’s cost-competitive environment enables companies to access a high-quality talent pool without incurring exorbitant costs. Ralf Ellspermann, CEO of PITON-Global, a leading call center in the Philippines specializing in customer experience (CX) solutions for the real estate industry, explains, “Outsourcing to the country significantly reduces labor and operational costs, allowing for substantial savings and increased flexibility in resource allocation.”
The Filipino workforce plays a pivotal role in the success of proptech BPO in the Philippines. The well-educated, English-speaking population has demonstrated proficiency in a wide range of services, including customer support, data management, and software development. “Moreover, Filipinos are renowned for their strong work ethic, adaptability, and cultural affinity with Western clients, which further enhances the efficacy of outsourcing partnerships,” he adds.
Services and Processes Offered
BPOs in the Philippines cater to a diverse array of property technology companies’ needs, offering a broad spectrum of services and processes:
Customer Support: Filipino agents deliver comprehensive, multi-channel support to proptech companies and their customers, addressing concerns related to sales, technical issues, and account management through various platforms, such as phone, email, live chat, and social media.
Data Management and Analytics: Outsourced teams provide an extensive range of data management services, from data entry and validation to data cleansing and visualization. They also furnish data analytics solutions to help proptech companies process, analyze, and leverage property-related data to make informed decisions and drive innovation.
Software Development: Filipino developers build cutting-edge proptech solutions by designing, developing, and maintaining custom software, mobile applications, and web platforms. Their expertise spans front-end and back-end development, quality assurance, and software testing, ensuring solutions are both user-friendly and technically robust.
Virtual Reality (VR) and 3D Modeling: Skilled professionals create immersive virtual property tours and interactive 3D models using advanced tools and technologies, such as 3D scanners, modeling software, and VR headsets, to deliver a realistic and engaging experience for potential buyers.
Digital Marketing: Outsourced digital marketing teams help property technology firms create and execute tailored online marketing strategies, including social media management, search engine optimization (SEO), content creation, email marketing, and paid advertising campaigns.
Property Management Support: Philippine BPOs supply various property management services, such as tenant screening, lease administration, property maintenance coordination, and rent collection, enabling proptech players to streamline operations and concentrate on core business objectives.
Geographic Information System (GIS) Services: GIS experts assist companies in analyzing and visualizing geographic data to improve decision-making and enhance property-related insights, utilizing GIS software and spatial data to create detailed maps, conduct spatial analyses, and support location-based services.
Finance and Accounting: Outsourced finance and accounting teams manage financial transactions for proptech providers, handling tasks such as invoicing, accounts payable, financial reporting, and budgeting, ensuring compliance with local and international accounting standards while optimizing financial operations.
Technologies Supporting Proptech Companies and Customers
“The Philippines’ advanced technological infrastructure has been instrumental in supporting the growth of proptech outsourcing. State-of-the-art data centers, high-speed internet connectivity, and a reliable telecommunications network enable BPO providers to seamlessly collaborate with their global clients,” explains Ellspermann. Furthermore, the adoption of cutting-edge technologies, such as artificial intelligence (AI), machine learning, and blockchain, has greatly improved the quality and efficiency of outsourced services.
Future Outlook of Proptech Outsourcing to the Philippines
As the industry continues to expand, the Philippines is well-positioned to strengthen its role as a leading proptech BPO destination. The country’s government has demonstrated its commitment to supporting the BPO industry by investing in education, infrastructure, and innovation. “The Filipino workforce’s adaptability and affinity for technology make it a valuable asset for property technologies companies looking to scale their operations and stay ahead of the competition,” asserts Ellspermann.
