As we all know, the last two years drastically changed the way people use social media. As more and more people logged on to social networking sites—due to the pandemic restricting face-to-face activities—the role of these platforms also grew, specifically when it comes to the aspect of marketing.
With the influx of people, businesses saw a big opportunity to expand their presence online, leading to the digital marketing boom that we’re experiencing right now. For 2022, that hasn’t changed. Experts and authorities on the digital realm believe that this upward trend in the use of social media for virtual shopping and digital purchases will persist and continue throughout the year.
That said, it’s important for online businesses, especially those that are just starting, to ramp up their activities online and keep track of what social media management agencies in the Philippines are doing online.
To give you an idea of what to do, here are a few tips on how to effectively manage your business’ social media pages for 2022:
Be Observant
Social media is a very volatile and fast-paced environment—it doesn’t wait for anyone. With that said, you should remember that nothing is set in stone when you’re on there, especially how your audience behaves. One minute they’ll be all in on one trend and the next, they’ll be eating up another popular challenge.
Things change fast on social media and people quickly follow suit. That’s why you need to be aware of the things that your audience wants, especially the factors that affect them.
A good example of this is the sudden rise of the video-sharing platform TikTok, which people flocked to when the COVID-19 virus happened. You have to be able to grasp situations like this and use them to your advantage.
Be More Transparent
In business, honesty is considered the best policy and it doesn’t change whether you choose to do it the traditional way (physical stores, branches, etc.) or the new way (online, virtual markets, etc.).
This need for honesty or being transparent has become more pronounced in recent years as more brands transform their business to accommodate the online community. In fact, a study from Sproutsocial found that 81% of users online believe that social media has increased accountability for businesses seeing as platforms give people—the customers—the opportunity to directly communicate with brands, especially when something is wrong with the service or product they provide. And it’s available for all to see.
For this reason, you must develop or build your brand around honesty and transparency. That way, you appear legitimate, authentic, and trustworthy—even if sometimes you slip up or make a mistake.
Be Direct
When online, people tend to have shorter attention spans. That’s why it’s important that you adjust your content and posts to cater to this nature, particularly when you are trying to sell a product or service.
Instead of always redirecting customers to a page or a checkout site, try changing it up and selling directly on your social media account or page.
Social networking platforms now allow brands to do business through posts so take advantage of it and make buying more convenient for customers.
Be Outspoken
In the past, it might have been taboo to talk about religion, politics, and other polarizing topics when you’re on social media, especially if you’re a business. However, things have changed this 2022.
Instead of being frowned upon, outspokenness and being able to stand your ground, specifically on issues that you believe in, has become more attractive to consumers.
According to a study conducted by Merkle, 56% of people lose respect for brands that stay silent on timely and key issues. They want brands to use their platforms to take action and spread awareness. And those who do so benefit from increased sales and referrals.
Postscript
Since we’re still at the start of the year, that’s all we have for you now. But even so, these tips are sure to help you elevate your social media handling game, which will play an integral role in improving your brand’s influence online. And as always, remember that trends come and go fast—what may be acceptable for now may not be in the near future.
Being malleable, adaptive, and flexible at all times will help you a lot. After all, the internet is synonymous with impermanence—and the only thing that you should keep consistent is change.
Also, try to take the time to improve other aspects of your brand, especially your online store or website. These play an important role in your content releases as they serve as your landing pages. Keep it easy, convenient, and light—just as users prefer. At the same time, don’t forget to keep it fun, engaging, and interactive!
While you’re at it, invest in Search Engine Optimization (SEO). This will help you in ranking up, specifically on Google’s search results page. The higher you are, the more views, visits, and clicks your website or shop will receive.
