SINGAPORE: 31 May 2022: Sportradar (NASDAQ: SRAD) today announced the appointment of Oscar Brodkin as Managing Director Asia Pacific (APAC). Brodkin will report directly to Eduard Blonk, Chief Commercial Officer.
Based in Singapore, Brodkin’s new role as Managing Director APAC will oversee the business and sales functions at Sportradar and will be responsible for driving business strategies and developing new partnerships across key business verticals in the region.
Most recently, Brodkin served as Managing Director of Risk Intelligence at Sportradar. Previously, Brodkin was Director of Intelligence & Investigation Services (I&I), a suite of products created to help safeguard the integrity of partners’ sports and businesses.
Brodkin has worked across culturally diverse markets in Asia for over nine years, including Hong Kong, Kuala Lumpur and Manila and has helped some of the biggest federations in Asia such as the Asian Football Confederation (AFC) to combat match-fixing and sports organisations such as Hong Kong Football Association (HKFA), Football Association of Thailand (FAT), Football Association of Indonesia (PSSI) and The Board of Control for Cricket in India (BCCI) in building sports integrity programmes. He also has a wealth of experience and extensive networks in the sports betting, lottery and media space.
“Oscar’s in-depth knowledge and understanding of the Asian sports landscape and experience in building as well as nurturing relationships with leading sports organisations make him well suited for this role,” said Blonk. “Oscar has been an integral part of Sportradar and will now drive the business and sales efforts in the region while continuing to deliver unrivalled experiences to our clients and partners.”
“As we look to innovate and equip the sports industry through impactful technological solutions, I look forward to working closely with the talented team in APAC and helping Sportradar further strengthen our position as the world’s leading sports technology company,” said Brodkin.
Sportradar is the leading global sports technology company creating immersive experiences for sports fans. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs more than 3,000 full time employees across 20 countries around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. We cover more than 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.