THE sports heroes of yesteryears can best inspire a new generation of heroes even during the most challenging times.
With its new campaign “Mula Noon, Hanggang Ngayon — Tuloy ang Pagiging Champion”, MILO Philippines now hopes to continues its lifelong legacy of energizing children through sports by tapping outstanding athletes.
Nestlé Philippines-MILO Assistant Vice President Lester P. Castillo said 1992 Barcelona Olympics bronze medalist and Philippine Taekwondo Association (PTA) deputy secretary Stephen Fernandez and SEA Games taekwondo gold medalist Pauline Lopez now lead the way.
“Sports is deeply entrenched in the fabric of human lives,” said Castillo during the formal launch of MILO Philippines’ newest grassroots development program in the “Usapang Sports on Air” of the Tabloids Organization in Philippine Sports (TOPS) via Zoom.
“No matter what the challenges, our athletes of yesterday have shown great determination and grit to work for their aspirations which enabled them to become the champions we admire today,” explained Castillo during the weekly sports forum sponsored by the Philippine Sports Commission ( PSC), Philippine Amusement and Gaming Corporation (PAGCOR) and Games and Amusements Board (GAB).
“The Mula Noon, Hanggang Ngayon – Tuloy ang Pagiging Champion campaign is dedicated to the next generation of athletes. By sharing the journeys of our Philippine sports heroes, we hope that, with the guidance of their parents, kids are further inspired.”
Castillo reported that more than 15 million youth and school children have participated in MILOs online digital platform from 2020 to 2021 alone.
“We’re happy to inform you that we have already reached 15 million Filipinos through our online program and we’re hoping more people to join us and be inspired by iconic sports heroes to continue their champion journey in their selected sports.”
Castillo mentioned the names of Tokyo Olympics gymnast Caloy Yulo, international taekwondo star Japoy Lizardo, volleyball phenom Alyssa Valdez, and former PBA superstar Chris Tiu as the role models for the new generation of athletes — Sofia Ildefonso of volleyball, siblings Anna Beatrice and Mateo Luiz Sarmiento of taekwondo, Nathan Ayson of gymnastics and Mikaela De Leon Martires of basketball – all of whom came from MILO’s sports programs.
“MILO strives to keep sports alive by combining innovation and tradition evident in the brand’s sports programs that stood the test of time. It is through this manner that MILO is able to help parents engage their children into sports through the years,” CastillO told TOPS editors and reporters.
“Since 1964, MILO has been supporting grassroots sports in the Philippines. The brand’s time-honored programs such as the National MILO Marathon, MILO Sports Clinics, MILO Little Olympics and the MILO Champ Camp, have served as the springboard for many of the athletes we know and love today.”
Fernandez,for his part, expressed his full support for the campaign.
Recognizing the role of veteran athletes to the younger ones, Fernandez said: “In this day and age, it important that we build ourselves to become stronger and more defiant to the challenges.”
“Our youth cannot be hindered from chasing their aspirations, and being an athlete myself, who has gained a lot of experience over the years, it has become my role to inspire the young ones to keep their dreams going,” added Fernandez.
“Malaking bagay talaga ang partnership program ng PTA at Milo sa pag-unlad ng taekwondo. With the help of Milo, pati na ng POC at PSC, I think we will make it to the Olympics,”
Lopez, one of the leading graduates of the MILO sports programs, attributed her success to the training she got from Milo experts.
“I take great inspiration from the athletes before me to pursue my dreams. Because of taekwondo, I get to emulate the positive characteristics – such as discipline, confidence and determination – that made our great athletes who they are today,” said Lopez, a third year psychology student at Ateneo de Manila.
“I hope in the future that I can do the same for the younger generation of taekwondo players. I want to keep and share the champion spirit,” added Lopez, who is set to compete for a ticket to the Tokyo Olympics during a qualifying event in Jordan in May.Publication Source : People's Tonight